Digital Marketing has played a phenomenal role in increasing sales and earning consumers for corporate since a decade. This is not all about just a technique; it’s a plan of activities that can help in boosting sales and exposure of a brand. Google has been a leader in the search engine and other pivotal services that have not only eased people from doing various tasks, it has also has emerged as a platform to promote digital marketing the best possible way. Various tool and services by Google have been a center of attraction amongst corporate because of its huge usage and reliability.
DigitalMarketing and Google
Digital marketing is all about promotion of a product or a brand in the online environment. Google search, which was founded on 4th September 1998, has now grown up to be a giant in search engine, video streaming with sites like YouTube, mailing services like Gmail etc. Google has now grown up as a hub for digital marketing. Many corporate now prefer advertising in Google due to high traffic and visibility. Google also has a huge number of consumers and subscribers and mail users, there arise thousands of possibilities to pitch your brands to consumers and increase consumer base.
Benefits of using Google
Looking at the increasing demands of digital marketing using Google, the firm also has eased the ways of promotions and placing advertisements. Ranging from placing advertisements before search results to playing Ads before a video, Google has molded a new niche for its clients. The most popular Digi marketing module that the Google has designed for corporate is Google AdWords. It involves advertising in specific keywords and includes the pay per click process. Some of the other effective modules for digital marketers include-• Google My business- To list out business establishments in a locality
• Google+ Business page- For posting and sharing promotional contents
• Google Feed Burner- To send promotional content using RSS feeds
• YouTube- Video sharing platform for clickable calls which is effective for promotions
Google has a wide range of treasure to offer, it is the person concerned to decide the best way to utilize them for digital marketing and reap maximum benefits.